Пациенты с Яндекс.Карт

Многие клиники фокусируются на двух основных каналах привлечения клиентов: продвижении собственного сайта и контекстной рекле.

Но для активного привлечения пациентов можно и нужно прорабатывать другие, не менее эффективные, каналы — например, Яндекс.Справочник.


Яндекс.Справочник важен для клиники

  • При поиске с мобильных устройств блок с картой часто показывается над результатами основной поисковой выдачи и значимая часть трафика уходит туда

Что может сделать клиника, чтобы попадать в выдачу Яндекс.Карт?

Если вас нет в локальной выдаче, вы совершенно точно теряете пациентов, которых могли бы получать бесплатно.

Среди факторов, влияющих на отображение клиники в блоке Яндекс.Карт в поисковой выдаче:

  1. Наличие соответствующей услуги или врача у вас в клинике
  2. Рейтинг клиники на Яндекс.Картах
  3. Расстояние от пользователя до клиники в момент поиска

На расстояние от пользователя до клиники сложно повлиять, а вот пункты 1 и 2 необходимо обязательно прорабатывать.
​​

Заполнение профиля клиники в Яндекс.Справочнике

Для того, чтобы клиника отображалась в Яндекс.Картах по всем релевантным запросам, необходимо максимально детально заполнить профиль клиники в Яндекс.Справочнике.

Необходимо указать всю контактную информацию:

  • Адрес клиники
  • Телефон
  • Адрес сайта
  • Социальные профили
  • График работы

Также очень важно корректно заполнить виды деятельности (можно выбрать не более трех) — выберите наиболее релевантные для вашей клиники:

  • Медцентр
  • Стоматологическая клиника
  • Гинекологическая клиника
  • Госпиталь
  • Медицинская лаборатория
  • Больница для взрослых
  • Медицинские комиссии
  • Медицинская помощь на дому
  • Детская больница
  • Больница для взрослых
  • Детская поликлиника
  • Диагностический центр

Не менее важно заполнить всю информацию об услугах клиники:

  • Предоставляемые справки
  • Методы диагностики
  • Возможность анонимного обслуживания
  • Врачи-специалисты
  • Медицинские специализации
  • Вакцинация
  • Цены на услуги

​​

На портале НаПоправку аналогичный принцип — чем больше услуг вы заведёте в личном кабинете, тем больше потенциальных клиентов увидят вашу карточку.

Войдите в личный кабинет или зарегистрируйтесь, чтобы добавить новые услуги.

Рейтинг клиники на Яндекс.Картах

Рейтинг клиники влияет на позицию клиники в локальной выдаче и формируется на базе отзывов двух типов:

  • от пользователей Яндекс.Карт
  • от пользователей партнёрских ресурсов, например, НаПоправку

Пациенты клиник, которые с нами сотрудничают, получают напоминания об оставлении отзывов, что приводит у увеличению числа отзывов и, как правило, к улучшению рейтинга.

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